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Medill Subscriber Engagement Index

Medill Subscriber Engagement Index

Northwestern University, Campus Drive, Evanston, IL, USA

Northwestern University has launched the Medill Subscriber Engagement Index, a tool that allows local news organizations to see what content encourages subscribers to stick around and lets publishers benchmark their performance against outlets in comparable markets.

https://localnewsinitiative.northwestern.edu/posts/2021/10/27/index-launch/index.html